Named after Tokyo's most iconic boulevard — where old-world luxury meets the cutting edge of modern design — the Ginza sunglasses are a statement of quiet authority.
Engineered for all-day comfort without compromise, every detail has been considered. Sleek metal points catch the light with precision. The Provocattire logo sits discreetly on the leg — a mark for those who know. Lightweight yet substantial in the hand, these frames sit effortlessly on the face from morning to midnight.
Crafted in Japan. Not as a detail — as a standard. Japan's optical manufacturing tradition is unmatched in the world, and every pair of Ginza sunglasses carries that legacy.
Why Ginza:
No nose pad pressure — engineered to eliminate the constant poking and sliding that makes most sunglasses unbearable after an hour. Ginza sits flush and stays put, all day, without the urge to push them back up
Designed for all-day wear — lightweight, balanced, never fatiguing
Sleek metal points with refined finishing
Provocattire logo hardware on the temple leg
Premium Japanese craftsmanship
Timeless silhouette that works across every occasion — from brunch to boardroom to weekend
